“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.”

The quote "Marketing is not the art of finding clever ways to dispose of what you make. It is the ar…" is famous quote attributed to Philip Kotler (1931), American marketing author, consultant and professor.

Cited in: Robert W. Price (2001), Internet and Business, 2001-2002. p. 117
Marketing Management: Analysis, Planning, Implementation and Control, 1967

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Philip Kotler 13
American marketing author, consultant and professor 1931

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