“Naming is important. In many black cultures you learn the importance of giving the right name or not naming things…”
On the importance of naming in “INTERVIEW WITH DANEZ SMITH” http://www.thewhitereview.org/feature/interview-danez-smith/ in The White Review (June 2018)
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Danez Smith 3
American poetRelated quotes
                                        
                                        Surfacing (1972) p. 107 
The premise for this quote is now known to be a linguistic myth stemming from the early 20th century work of Franz Boas. This quote by Atwood has been cited as an example of the  perpetuation of this myth https://books.google.ca/books/about/White_Lies_about_the_Inuit.html?id=i-osjdNH3g8C. 
Variant: The Eskimos had 52 names for snow because it was important to them; there ought to be as many for love.
                                    
Source: The Mysterious Benedict Society
As quoted at the Introductory page of Datta Peetham. http://www.dattapeetham.com
“Names are the sweetest and most important sound in any language.”
Source: How to Win Friends and Influence People
Source: Sceptical Essays