'Notes On Journalism' http://books.google.com/books?id=52L2eI9mwlcC&q="No+one+in+this+world+so+far+as+I+know+and+I+have+searched+the+record+for+years+and+employed+agents+to+help+me+has+ever+lost+money+by+underestimating+the+intelligence+of+the+great+masses+of+the+plain+people"&pg=PA28#v=onepage in the Chicago Tribune ( 19 September 1926 http://archives.chicagotribune.com/1926/09/19/page/87/article/notes-on-journalism)
The first sentence is often paraphrased as "No one ever went broke underestimating the intelligence of the American people." (The Yale Book of Quotations, 2006, p. 512)
1920s
Source: Gist of Mencken
“Both Barnum and H. L. Mencken are said to have made the depressing observation that no one ever lost money by underestimating the intelligence of the American public. The remark has worldwide application. But the lack is not in intelligence, which is in plentiful supply; rather, the scarce commodity is systematic training in critical thinking.”
Source: Broca's Brain (1979), Chapter 5, “Night Walkers and Mystery Mongers: Sense and Nonsense at the End of Science” (pp. 58-59)
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Carl Sagan 365
American astrophysicist, cosmologist, author and science ed… 1934–1996Related quotes
“Nobody ever lost a dollar by underestimating the taste of the American public.”
The Complete Neurotic's Notebook (1981), Women & men
“[H]e is of the intelligentsia (which means he has been educated beyond his intelligence).”
Source: Peace of Soul (1949), Ch. 6, p. 105
“The present moment is ever the critical time. The future is merely for intelligent forethought.”
"The Siamese Twin of a Bomb Thrower" from The Triumphs of Euguene Valmont (1906)
Kant, Immanuel (1996), page 100
Anthropology from a Pragmatic Point of View (1798)