
“This endeavour to do a thing or leave it undone, solely in order to please men, we call ambition, especially when we so eagerly endeavour to please the vulgar, that we do or omit certain things to our own or another's hurt : in other cases it is generally called kindliness.”
Hic conatus aliquid agendi et etiam omittendi ea sola de causa ut hominibus placeamus, vocatur ambitio præsertim quando adeo impense vulgo placere conamur ut cum nostro aut alterius damno quædam agamus vel omittamus; alias humanitas appellari solet.
Part III, Prop. XXIX
Ethics (1677)