“To see human beings as signifying animals — even outside the practice of verbal language — and to see that their ability to produce and to interpret signs, as well as their ability to draw inferences, is rooted in the same cognitive structures, represent a way to give form to our experience.”

— Umberto Eco , book Semiotics and the Philosophy of Language

[O] : Introduction, 0.8
Semiotics and the Philosophy of Language (1984)
Context: Certainly, the categories posited by a general semiotics can prove their power insofar as they provide a satisfactory working hypothesis to specific semiotics. However, they can also allow one to look at the whole of human activity from a coherent point of view. To see human beings as signifying animals — even outside the practice of verbal language — and to see that their ability to produce and to interpret signs, as well as their ability to draw inferences, is rooted in the same cognitive structures, represent a way to give form to our experience. There are obviously other philosophical approaches, but I think that this one deserves some effort.

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Umberto Eco 120

Italian semiotician, essayist, philosopher, literary critic… 1932–2016

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[O] : Introduction, 0.8
Semiotics and the Philosophy of Language (1984)
Context: A general semiotics studies the whole of the human signifying activity — languages — and languages are what constitutes human beings as such, that is, as semiotic animals. It studies and describes languages through languages. By studying the human signifying activity it influences its course. A general semiotics transforms, for the very fact of its theoretical claim, its own object.

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Umberto Eco 120

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