“It is necessary to have regard to the person whom we wish to persuade, of whom we must know the mind and the heart”

— Blaise Pascal

The Art of Persuasion
Context: It is necessary to have regard to the person whom we wish to persuade, of whom we must know the mind and the heart, what principles he acknowledges, what things he loves; and then observe in the thing in question what affinity it has with the acknowledged principles, or with the objects so delightful by the pleasure which they give him.

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Blaise Pascal144

French mathematician, physicist, inventor, writer, and Chri… 1623–1662

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