“The sign is a gesture produced with the intention of communicating, that is, in order to transmit one's representation or inner state to another being.”
[I] Signs, 1.2.2
Semiotics and the Philosophy of Language (1984)
Context: The sign is a gesture produced with the intention of communicating, that is, in order to transmit one's representation or inner state to another being. The existence of a certain rule (a code) enabling both the sender and the addressee to understand the manifestation in the same way must, of course, be presupposed if the transmission is to be successful; in this sense, navy flags, street signs, signboards, trademarks, labels, emblems, coats of arms, and letters are taken to be signs.<!-- Dictionaries and cultivated language must at this point agree and take as signs also words, that is, the elements of verbal language. In all the cases examined here, the relationship between the and that for which it stands seems to be less adventurous than for the first category.
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Umberto Eco 120
Italian semiotician, essayist, philosopher, literary critic… 1932–2016Related quotes
Source: "Foundations of the Theory of Signs," 1938, p. 36

Footnote at pp. 126-127; As cited in: Adam Schaff (1962). Introduction to semantics, p. 313-314
The Origins and Prehistory of Language, 1956

“Being happy, a state of mind of inner well-being that terribly disturbs those who are not.”
Original: (it) L'esser felice, uno stato d'animo di benessere interiore che disturba terribilmente chi non lo è.
Source: prevale.net

Other
Book B (sketchbook), c 1967: as quoted in Jasper Johns, Writings, sketchbook Notes, Interviews, ed. Kirk Varnedoe, Moma New York, 1996, p. 62
1960s
Source: On Human Communication (1957), What Is It That We Communicate?, p. 10