“Treasure Yourself”
His signature line at the end of all his correspondence, as quoted in The San Francisco Chronicle (16 December 2006) http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/16/BAGI9N0MOA1.DTL
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Richard Carlson 35
Author, psychotherapist and motivational speaker 1961–2006Related quotes

“Life was treasure. The only treasure.”
Source: Imago (1989), Chapter I, “Metamorphosis” section 6 (p. 564)

Source: Runaway (2004)
Context: This is what happens. You put it away for a little while, and now and again you look in the closet for something else and you remember, and you think, soon. Then it becomes something that is just there, in the closet, and other things get crowded in front of it and on top of it and finally you don't think about it at all.
The thing that was your bright treasure. You don't think about it. A loss you could not contemplate at one time, and now it becomes something you can barely remember.
This is what happens.
Few people, very few, have a treasure, and if you do you must hang onto it. You must not let yourself be waylaid, and have it taken from you.

comment to audience at book signing at Macy's in New York City (November 21, 2006)
2007, 2008
“Whaddaya mean 'old maids,' ha? The term is 'unclaimed treasure,' buddy, 'unclaimed treasure!”
Source: Autobiography of a Fat Bride: True Tales of a Pretend Adulthood

Reported as false in Paul F. Boller, Jr., and John George, They Never Said It: A Book of Fake Quotes, Misquotes, & Misleading Attributions (1989), p. 9-10. Falsely attributed to Brezhnev as having been said in a secret Warsaw Pact meeting in either 1968 or 1973.
Misattributed
“The journey is the treasure.”
Source: The Golden Dream of Carlo Chuchio