“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”

—  Sun Tzu

Disputed

Adopted from Wikiquote. Last update July 24, 2025. History

Help us to complete the source, original and additional information

Do you have more details about the quote "Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles the…" by Sun Tzu?
Sun Tzu photo
Sun Tzu 68
ancient Chinese military general, strategist and philosophe… -543–-495 BC

Related quotes

Nisargadatta Maharaj photo
Daniel Dennett photo
Herbert Marcuse photo
Benjamin Disraeli photo

“What we anticipate seldom occurs; what we least expected generally happens.”

Benjamin Disraeli (1804–1881) British Conservative politician, writer, aristocrat and Prime Minister

Book 2, chapter 4. Compare: "I say the very things that make the greatest Stir / An' the most interestin' things, are things that did n't occur", Sam Walter Foss, Things that did n't occur.
Books, Coningsby (1844), Henrietta Temple (1837)

Charlaine Harris photo
Arthur Koestler photo
Eckhart Tolle photo
Brandon Sanderson photo
Donald J. Trump photo

“Life is what you do while you're waiting to die.”

Donald J. Trump (1946) 45th President of the United States of America

Fred Ebb, Zorba (1968)
Misattributed

Related topics