“Today everyone knows that inequality is wrong. A century ago everyone knew that gay sex was wrong. The intuitions people have on moral questions are intensely felt. They are also shallow and transient to the last degree…. Justice is an artefact of custom. Where customs are unsettled its dictates soon become dated. Ideas of justice are as timeless as fashion in hats.”

“Everyone wants to know why customer service has gone to hell in a handbasket. I want to know why customer behavior has gone to hell in a handbasket.”

“Delighted customers are the only advertisement everyone believes.”

“Custom will reconcile people to any atrocity; and fashion will drive them to acquire any custom.”

“The things everyone knows are most likely to be wrong.”

“They did it wrong, Doc. They made mistakes. And they'll keep it this way, just because everyone wants to believe it. They don't want to know the truth, Doc. It's easier for everyone this way. If enough people believe the fantasy, well, then it becomes the reality. But we know, Doc. We know who belongs where, don't we?”

“The first step to be taken by everyone who wishes to act morally is to decide not to act according to the general customs and doings of his fellow-men.”

“It is reasonable that everyone who asks justice should do justice”

“This book is dedicated to the people of America--strong, outspoken, intense in their convictions, sometimes wrong-headed but always generous and brave, with a passion for justice no nation has ever matched.”

“The customer is always right. Even when they're wrong.”