“In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85% of their needs in only 150 different supermarket items. That means that we need to ignore 39,850 items in the store.”

—  Daniel Levitin , book The Organized Mind

The Organized Mind (2014)

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Daniel Levitin 76
American psychologist 1957

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