“Acronym for "There Ain't No Such Thing As A Free Lunch." The origin of this phrase is often misattributed to Heinlein or Milton Friedman, but it actually dates back to at least the 1930s. Heinlein's contribution was to make the acronym for it.”

— Robert A. Heinlein , book The Moon Is a Harsh Mistress

The Moon Is a Harsh Mistress (1966)

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Robert A. Heinlein 557

American science fiction author 1907–1988

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Also often misattributed to Robert A. Heinlein because both helped popularize the expression – Friedman with a book with that title. The phrase actually dates to at least the 1930s.
Misattributed

“That first novel of mine, Non-Stop, is directly attributable to Heinlein. His "Common Sense" seemed to me such a good story, but bereft of any human feelings. I thought long about that story, and then I thought how wonderful it would be to write about a spaceship in which people have been imprisoned for generations and to put in something of the human feeling. So that novel is directly attributable to Heinlein. I thought, in my youthful arrogance, that I could do it better — I didn't! I thought I could do it differently, and I think I did do it differently. And I suppose that on the whole, I've concentrated on doing things differently ever since.”

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“I wish to hearby announce that Wikipedia represents the highest, greatest, achievements of human life to date. I shall henceforth replace the phrase "the greatest thing since sliced bread" with the phrase "the greatest thing since Wikipedia." That is so long as what it posts about me is accurate or at least inaccurately extremely flattering.”

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( June 16, 2005 http://web.archive.org/web/20050617/corner.nationalreview.com/05_06_12_corner-archive.asp#066356)
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“What’s odd about Friedman’s absolutism on the virtues of markets and the vices of government is that in his work as an economist’s economist he was actually a model of restraint. As I pointed out earlier, he made great contributions to economic theory by emphasizing the role of individual rationality—but unlike some of his colleagues, he knew where to stop. Why didn’t he exhibit the same restraint in his role as a public intellectual?
The answer, I suspect, is that he got caught up in an essentially political role. Milton Friedman the great economist could and did acknowledge ambiguity. But Milton Friedman the great champion of free markets was expected to preach the true faith, not give voice to doubts. And he ended up playing the role his followers expected. As a result, over time the refreshing iconoclasm of his early career hardened into a rigid defense of what had become the new orthodoxy.
In the long run, great men are remembered for their strengths, not their weaknesses, and Milton Friedman was a very great man indeed—a man of intellectual courage who was one of the most important economic thinkers of all time, and possibly the most brilliant communicator of economic ideas to the general public that ever lived. But there’s a good case for arguing that Friedmanism, in the end, went too far, both as a doctrine and in its practical applications. When Friedman was beginning his career as a public intellectual, the times were ripe for a counterreformation against Keynesianism and all that went with it. But what the world needs now, I’d argue, is a counter-counterreformation.”

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The New York Review of Books articles

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