"The iPad faces industry backlash" in The Wall Street Journal MarketWatch (12 February 2010) http://marketwatch.com/story/apples-ipad-faces-industry-backlash-2010-02-12
2010s
“They [Apple] have hired people we've fired. We always jokingly call Apple the "Tesla Graveyard." If you don't make it at Tesla, you go work at Apple. I'm not kidding…. cars are very complex compared to phones or smartwatches. You can't just go to a supplier like Foxconn and say: Build me a car. But for Apple, the car is the next logical thing to finally offer a significant innovation. A new pencil or a bigger iPad alone were not relevant enough.”
All Charged Up in Berlin http://global.handelsblatt.com/edition/271/ressort/companies-markets/article/all-charged-up-in-berlin in Handelsblatt (25 September 2015)
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Elon Musk 91
South African-born American entrepreneur 1971Related quotes
George Bernard Shaw never said these words, but Charles F. Brannan did. http://quoteinvestigator.com/2011/12/13/swap-ideas/
Misattributed
As quoted in Fortune (18 September 1995)
1990s
2007: Apple's Bad Year, Vista Launch Countdown, CES Cool Stuff http://technewsworld.com/story/55271.html in Tech News World (22 January 2007)
How to Spot a Tech Company That's About to Lose http://cio.com/article/2686157/leadership-management/how-to-spot-a-tech-company-thats-about-to-lose.html in CIO (19 September 2014)
Mobilize 2010: Negroponte Sees Tablets as Creative Tool http://gigaom.com/2010/09/30/mobilize-2010-negroponte-sees-tablets-as-creative-tool in Gigaom (30 September 2010).
As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s
“If you put good apples into a bad situation, you’ll get bad apples.”