“The notion of corporate social responsibility (CSR) has gained momentum and is currently of strategic importance for many companies. Among Fortune 500 companies, as many as 90% have explicit CSR initiatives, more than half publish a separate annual CSR report, and most have senior executives responsible for CSR (Luo and Bhattacharya 2009; McKinsey & Company 2009).”

—  Christian Homburg

Source: "Corporate social responsibility in business-to-business markets", 2013, p. 54

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Christian Homburg18
German academic 1962

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