“If the goal is to make money, then (putting it in terms Jonah might have used), an action that moves us toward making money is productive. And an action that takes away from making money is non-productive.”

Source: The goal: a process of ongoing improvement (1984), p. 41

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Eliyahu M. Goldratt10

Israeli physicist and management guru 1947–2011

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“If the goal is to make money, then (putting it in terms Jonah might have used), an action that moves us toward making money is productive. And an action that takes away from making money is non-productive.”

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Eliyahu M. Goldratt10

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