Source: Propaganda & The Ethics Of Persuasion (2002), Chapter Three, Propaganda Technique, p. 99
“The first notion of constructing a free goal-seeking mechanism goes back a wartime talk with the psychologist, Kenneth Craik, whose untimely death was one of the greatest losses Cambridge has suffered in years. When he was engaged on a warjob for the Government, he came to get the help of an automatic analyzer with some very complicated curves he had obtained, curves relating to the aiming errors of air gunners. Goal-seeking missiles were literally much in the air in those days; so, in our minds, were scanning mechanisms. Long before the home study was turned into a workshop, the two ideas, goal-seeking and scanning, had combined as the essential mechanical conception of a working model that would behave like a very simple animal.”
Source: The Living Brain (1953), p. 82.
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William Grey Walter 12
American-born British neuroscientist and roboticist 1910–1977Related quotes
Attributed to Aristotle in Bernhoff A. Dahl, Optimize Your Life! http://books.google.gr/books?id=B1Z2XP_DamQC&dq=, Trionics International Inc., 2005, p. 111.
Disputed
Quoted in "The Other Side of the Hill" - Page 168 - by Basil Henry Liddell Hart - History - 1948.
The Concept of Nature (1919), Chapter VII, p.143 http://www.gutenberg.org/files/18835/18835-h/18835-h.htm#CHAPTER_VII.
1910s
Context: The aim of science is to seek the simplest explanations of complex facts. We are apt to fall into the error of thinking that the facts are simple because simplicity is the goal of our quest. The guiding motto in the life of every natural philosopher should be, "Seek simplicity and distrust it."
"Boscovich's mathematics", an article by J. F. Scott, in the book Roger Joseph Boscovich (1961) edited by Lancelot Law Whyte.
"Transient pressure analysis in composite reservoirs" (1982) by Raymond W. K. Tang and William E. Brigham.
"Non-Newtonian Calculus" (1972) by Michael Grossman and Robert Katz.
“Man is always aiming to achieve some goal and he is always looking for new goals.”
Pask (1968) " A comment, a case history, and a plan http://www.pangaro.com/pask/Pask%20Cybernetic%20Serendipity%20Musicolour%20and%20Colloquy%20of%20Mobiles.pdf" in: Cybernetics, Art and Ideas". (1968) p. 76.
Nicolas Anelka's screamer described by Jonathan for Match of the Day in November 2006.
“Anyone whose goal is 'something higher' must expect some day to suffer vertigo.”
pg 56
The Unbearable Lightness of Being (1984), Part Two: Soul and Body
“Balls curve as a consequence of asymmetries in the resistance of the air through which they pass.”
Source: The Physics Of Baseball (Second Edition - Revised), Chapter 3, Pitching, p. 28