“There is in even the most selfish passion a large element of self-abnegation. It is startling to realize that what we call extreme self-seeking is actually self-renunciation. The miser, health addict, glory chaser and their like are not far behind the selfless in the exercise of self-sacrifice.”

Section 7
The True Believer (1951), Part One: The Appeal of Mass Movements
Context: There is a fundamental difference between the appeal of a mass movement and the appeal of a practical organization. The practical organization offers opportunities for self-advancement, and its appeal is mainly to self-interest. On the other hand, a mass movement, particularly in its active, revivalist phase, appeals not to those intent on bolstering and advancing a cherished self, but to those who crave to be rid of an unwanted self. A mass movement attracts and holds a following not because it can satisfy the desire for self-advancement, but because it can satisfy the passion for self-renunciation.

The Sun My Heart (1996)
Context: Self, person, living being, and life span are four notions that prevent us from seeing reality.
Life is one. We do not need to slice it into pieces and call this or that piece a "self." What we call a self is made only of non-self elements. When we look at a flower, for example, we may think that it is different from "non-flower" things. But when we look more deeply, we see that everything in the cosmos is in that flower. Without all of the non-flower elements — sunshine, clouds, earth, minerals, heat, rivers, and consciousness — a flower cannot be. That is why the Buddha teaches that the self does not exist. We have to discard all distinctions between self and non-self.

Section 10
The True Believer (1951), Part One: The Appeal of Mass Movements
Context: There is no doubt that in exchanging a self-centered for a selfless life we gain enormously in self-esteem. The vanity of the selfless, even those who practice utmost humility, is boundless.

Interview in The New York Times, 25 December 2006

Pearls of Wisdom

Section 47
The True Believer (1951), Part Three: United Action and Self-Sacrifice
Context: Glory is largely a theatrical concept. There is no striving for glory without a vivid awareness of an audience—the knowledge that our mighty deeds will come to the ears of our contemporaries or "of those that are to be." We are ready to sacrifice our true, transitory self for the imaginary eternal self we are building up, by our heroic deeds, in the opinion and imagination of others.

Introduction to the Bhagavad-Gita (1944)