“Everybody keeps calling for Excellence — excellence not just in schooling, throughout society. But as soon as somebody or something stands out as Excellent, the other shout goes up: "Elitism!" And whatever produced that thing, whoever praises that result, is promptly put down. "Standing out" is undemocratic.”

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Your Job-Hunt Ltd – Advice from an Award-Winning Asian Headhunter (2003), Successful Recruitment in a Week (2012) https://books.google.ae/books?idp24GkAsgjGEC&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIGjAA#vonepage&qnigel%20cumberland&ffalse, Managing Teams in a Week (2013) https://books.google.ae/books?idqZjO9_ov74EC&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIIDAB#vonepage&qnigel%20cumberland&ffalse, Secrets of Success at Work – 50 techniques to excel (2014) https://books.google.ae/books?id4S7vAgAAQBAJ&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIJjAC#vonepage&qnigel%20cumberland&ffalse
Context: So many people give up too easily and as a result they never achieve the level of work success that might otherwise have been possible. People might overcome any hesitation in trying out something once, but in the face of the first setback, rejection or failure the majority of people would not continue and would simply give up. It is impossible to excel in your job and career if you are part of this majority - you would be leaving the minority who would be persevering, trying again and in many cases eventually succeeding. Can you imagine how many other light bulb inventors tried, failed and gave up during the time that Thomas Edison was showing amazing resilience by trying again and again until he eventually succeeded. Not giving up in itself is a form of excelling and would enable you to stand out amongst your colleagues.