“Apple is repeating the mistakes it made in China. It is relying on its brand recognition to build a market and failing to understand the needs of its customers. By marketing inferior products, it may also be insulting Indian consumers.”

— Vivek Wadhwa

Why Apple is destined to fail in India http://wadhwa.com/2017/03/16/apple-destined-fail-india in Vivek Wadhwa (16 March 2017)

Adopted from Wikiquote. Last update June 3, 2021. History

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American academic

Theodore Levitt (1925–2006) American economist and professor at Harvard Business School

Source: Marketing Myopia, 1960, p. 10

“The numbers make it clear that the future of [Apple] is no longer in its consumer products. The fix? Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand's loyalists, but it may be necessary for the success of the company. … Without expanding its operating system, the future looks bleak for Apple.”

Vivek Wadhwa American academic

Why Apple needs to liberate iOS http://venturebeat.com/2016/07/27/why-apple-needs-to-liberate-ios in VentureBeat (27 July 2016)

“Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.”

Philip Kotler (1931) American marketing author, consultant and professor

As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967

“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”

Philip Kotler (1931) American marketing author, consultant and professor

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

“All the consumer market mojo is with Apple and to a lesser extent BlackBerry. And yet, the real market momentum with operators and the real market momentum with device manufacturers seems to primarily be with Windows Mobile and Android.”

Steve Ballmer (1956) American businessman who was the chief executive officer of Microsoft

Ballmer sees Mac as a main competitor, iPhone as just buzz http://appleinsider.com/articles/09/02/24/ballmer_sees_mac_as_a_main_competitor_iphone_as_just_buzz.html in AppleInsider (24 February 2009)
2000s

“[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is losing touch with the realities of its market. … The construction of a $5 billion palatial headquarters when the company is — at best — between hit products does reflect a certain corporate arrogance.”

Peter Cohan American businessman

Is Apple the Next Dell? http://forbes.com/sites/petercohan/2013/04/25/is-apple-the-next-dell in Forbes (25 April 2013)

“In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.”

Steve Blank (1953) American businessman

Source: The Startup Owner’s Manual (2012), p. 25.

“Given its price advantage and a head start in the market, Microsoft's TV strategy will be difficult for Apple to beat.”

Farhad Manjoo (1978) American journalist

Apple Doesn't Need To Make the TV of the Future http://slate.com/articles/technology/technology/2012/03/xbox_live_tv_why_microsoft_not_apple_will_dominate_television_streaming_.html in Slate (27 March 2012)

“[I]t seems pretty clear why this class of product [Apple Watch] is languishing. … But, with products like the LG Watch Sport the market may finally be coming around to a winner.”

Rob Enderle (1954) American financial analyst

Why the Smartwatch May Finally Take Off; or Not http://techspective.net/2017/02/24/smartwatch-may-finally-take-off-not in TechSpective (24 February 2017)

“A BOUNTY on the exportation of corn tends to lower its price to the foreign consumer, but it has no permanent effect on its price in the home market.”

David Ricardo (1772–1823) British political economist, broker and politician

Source: The Principles of Political Economy and Taxation (1821) (Third Edition), Chapter XXII, Bounties and Prohibitions, p. 201

“Apple is repeating the mistakes it made in China. It is relying on its brand recognition to build a market and failing to understand the needs of its customers. By marketing inferior products, it may also be insulting Indian consumers.”

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Vivek Wadhwa 7

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