“The most frequently encountered view of commitment in organizations is one having to do with an individual's psychological bond to the organization.”

—  Gerald R. Salancik

Barry M. Staw & ‎Gerald R. Salancik (1977). New directions in organizational behavior. p. 2

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Gerald R. Salancik 10
American organizational theorist 1943–1996

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“Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.”

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Context: Having analyzed these traits, we can now advance a definition of propaganda — not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.

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“What do individuals or groups of similarly hope to gain from participation in the affairs of the organization? Or, to use an awkward phrase we shall reiterate frequently, what are the uses to which they put the organisation?”

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“"Organization" for most people is simply an incomplete list, or amorphous piles, of still-unclear commitments.”

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