“Obviously, the truth is what's so. Not so obviously, it's also so what.”

— Werner Erhard

[175, Larson's Book of World Religions and Alternative Spirituality, Bob Larson, Tyndale House Publishers, Inc., 2004, 084236417X]
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Werner Erhard 40

Critical Thinker and Author 1935

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“Obviously the truth is what's so. Not so obviously, it is also so what.”

Werner Erhard (1935) Critical Thinker and Author

Quoted by Bernard Roth as the lead in to Chapter 2 "Reasons Are Bullshit", in his book, "The Achievement Habit".
Source: "The Achievement Habit" by Bernard Roth, Publisher - Harper Collins, pg. 39, ISBN: 978-0-06-235610-9

“Fiction is Truth's elder sister. Obviously. No one in the world knew what truth was till some one had told a story.”

Rudyard Kipling (1865–1936) English short-story writer, poet, and novelist

"Fiction", speech to the Royal Society of Literature, June 1926; published in Writings on Writing: Rudyard Kipling (1996), ed. Sandra Kemp and Lisa Lewis, p. 80 http://books.google.com/books?id=-AQStA5QMjwC&q=%22elder+sister%22&pg=PA80
Other works

“Two sorts of truth: profound truths recognized by the fact that the opposite is also a profound truth, in contrast to trivialities where opposites are obviously absurd.”

Niels Bohr (1885–1962) Danish physicist

As quoted by his son Hans Bohr in "My Father", published in Niels Bohr: His Life and Work (1967), p. 328
Unsourced variant: The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.
As quoted in Max Delbrück, Mind from Matter: An Essay on Evolutionary Epistemology, (1986) p. 167. It is the hallmark of any deep truth that its negation is also a deep truth