“A rare event will be overweighted if it specifically attracts attention. […] And when there is no overweighting, there will be neglect.”

—  Daniel Kahneman , book Thinking, Fast and Slow

Source: Thinking, Fast and Slow (2011), Chapter 30, "Rare events", page 333 (ISBN 9780141033570).

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Daniel Kahneman 51
Israeli-American psychologist 1934

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