“We like our model, as we are evolving it. In every category Apple competes, it's the low-volume player, except in tablets. In the PC market, obviously the advantage of diversity has mattered since 90-something percent of PCs that get sold are Windows PCs. We'll see what winds up mattering in tablets.”

Ballmer's New Mission for Microsoft, 29 October 2012, 2014-02-28, The Wall Street Journal http://online.wsj.com/news/articles/SB10001424052970204789304578087112202063912,
2010s

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