“I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products we're trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.”

—  Jonathan Ive

Ive (2007) cited in: Lev Grossman " The Apple of Your Ear http://www.time.com/time/magazine/article/0,9171,1576854-5,00.html", Time Magazine, Friday, Jan. 12, 2007: About the iPhone upon its introduction

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Jonathan Ive 17
English designer and VP of Design at Apple 1967

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