“For some time now, Apple has faced questions about its growth and what rabbits it can pull out of its hat next … Apple's immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that seems to care less and less about beautiful hardware and more about services that help you from afar, over the air, without your ever having to touch a machine, Apple risks becoming an anachronism.”

— Farhad Manjoo

Apple Needs to Reinvent Itself. It Just Might Be Doing So. http://nytimes.com/2017/06/06/technology/apple-reinvent-itself.html in The New York Times (6 June 2017)

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Farhad Manjoo 6

American journalist 1978

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“The numbers make it clear that the future of [Apple] is no longer in its consumer products. The fix? Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand's loyalists, but it may be necessary for the success of the company. … Without expanding its operating system, the future looks bleak for Apple.”

Vivek Wadhwa American academic

Why Apple needs to liberate iOS http://venturebeat.com/2016/07/27/why-apple-needs-to-liberate-ios in VentureBeat (27 July 2016)

“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
In the summer of 1998, I got an opportunity to talk with Jobs again. I said, "Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?"”

Richard Rumelt (1942) American economist

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)

“Despite all its bluster about innovation, Apple has become a copycat, and not even a good one.”

Daniel Lyons (1960) American writer

Viewpoint: Apple's iPhone launches no longer excite http://bbc.com/news/technology-19557497 in BBC News (11 September 2012)

“Apple mentions the Mac less and less at its big events. The company knows that the machine is a drain on resources that detracts from its new core business … Mac will be phased out and the whole line will be replaced by iPads.”

John C. Dvorak (1952) US journalist and radio broadcaster

Apple Is Ready to Ditch the Mac http://pcmag.com/commentary/357782/apple-is-ready-to-ditch-the-mac in PC Magazine (7 December 2017)
2010s

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

“I still have no desire to own [an Apple Watch], or even any desire to go to the Apple store and look at one or hold one in my hand. … The only question, it seems to me, is this: At what point can Apple Watch be declared a swing and a miss?”

Daniel Lyons (1960) American writer

I can’t get excited about the Apple Watch http://goodreads.com/author_blog_posts/8481697-i-can-t-get-excited-about-the-apple-watch in Goodreads (3 June 2015)

“The Apple iPad is not going to be the company's next runaway best seller. Not if the industry can help it. … with the iPad, Apple may have irked its somewhat new partner Intel Corp. Intel gets spanked by nobody.”

John C. Dvorak (1952) US journalist and radio broadcaster

"The iPad faces industry backlash" in The Wall Street Journal MarketWatch (12 February 2010) http://marketwatch.com/story/apples-ipad-faces-industry-backlash-2010-02-12
2010s

“Apple's emphasis on short term greed instead of long-term investment will end up hurting the company and its shareholders and customers over the long haul. … What Apple does not seem to understand … is the fate that almost all niche platform providers eventually succumb to — gradual loss of influence, power, and profitability, followed by irrelevance.”

Henry Blodget (1966) American equity research analyst

Apple Is Being Shortsighted — And This Could Clobber The Company http://www.businessinsider.com/apple-is-being-greedy-2013-9 in Business Insider (12 September 2013)

“Apple is a hugely successful company and its Mac business, even though it trails the wider PC market by a wide margin, is a great business, a very, very successful and desirable business. For Apple. Why anyone would care about that, other than employees of Apple, is unclear to me.”

Paul Thurrott (1966) American podcaster, author, and blogger

Market Share Matters http://winsupersite.com/blog/supersite-blog-39/commentary/market-share-matters-140372 in Paul Thurrott's Supersite For Windows (27 August 2011)

“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Fortune (26 August 1991)
1990s

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Farhad Manjoo 6

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