“As soon as I learned about this miracle of chip making I thought, what is the key missing element? … I'd been working on software so I decided that maybe that was what was necessary to bring all this power to life. I talked about that with a friend, Paul Allen, and we kept saying, "What can we do? Can we start our own software company?" It seemed impossible at the time because software was not done by independent companies. The companies that built the computers — IBM and DEC — they did all the software. And when we called them up and said, "We would like to do an operating system," they said, "who are you?" to which we said, "we're high-school students."”

— Bill Gates

That was s, uh — that was the end of that conversation.
Speech to the Economic Club of Detroit (1997) https://www.youtube.com/watch?v=OzX6UUJ461s
1990s

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Bill Gates 92

American business magnate and philanthropist 1955

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We cannot do the same with these new companies, because they won't let us. These companies actively invite the public to lump all their activities together; they want us to regard their non-free software as favorably as we would regard a real contribution, although it is not one. They present themselves as "open source companies," hoping that we will get a warm fuzzy feeling about them, and that we will be fuzzy-minded in applying it.
This manipulative practice would be no less harmful if it were done using the term "free software."”

Richard Stallman (1953) American software freedom activist, short story writer and computer programmer, founder of the GNU project

But companies do not seem to use the term "free software" that way; perhaps its association with idealism makes it seem unsuitable. The term "open source" opened the door for this.
1990s, Why "Free Software" is better than "Open Source" (1998)

“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Fortune (26 August 1991)
1990s

“Before Paul and I started the company, we had been involved in some large-scale software projects that were real disasters. They just kept pouring people in, and nobody knew how they were going to stabilize the project. We swore to ourselves that we would do better.”

Bill Gates (1955) American business magnate and philanthropist

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But we are not excluding them from our community; they are choosing not to enter. Their decision to make software proprietary is a decision to stay out of our community. Being in our community means joining in cooperation with us; we cannot "bring them into our community" if they don't want to join.
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Of course, it won't win 'em all, but it wins some of the time.
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“What if we could make the company better? If we could change things…make it a better place to work. I mean, there are so many things we could do.”

Max Barry book Company

Holly looks at him blankly. Freddy says, “Jones…you’re still new here People suggest ways to improve the company every day. Their ideas go into the suggestion box in the cafeteria—where the cafeteria was, I mean—and they’re never heard from again, except during all-staff meetings when Senior Management picks out the most useless one and announces a cross-functional team to look into it. A year or two later, when everyone’s forgotten about it, we get an e-mail announcing the implementation of something that bears no resemblance to the initial idea and usually has the opposite effect, and in the annual reports this is used as evidence that the company listens and reacts to its workers. That’s what happens when you try to make Zephyr a better place to work.”
Q4/2: November, pp. 208-209
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