“One of the most powerful forms of information is feedback on our own actions.”

Step 5, p. 116
The Heart of Change, (2002)

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John P. Kotter 26
author of The heart of Change 1947

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Ref: en.wikiquote.org - Colin Cherry / Quotes / On Human Communication (1957) / Syntactic, Semantic, and Pragmatic Information

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Context: How is it that men who only yesterday were complaining quietly of their lot as they smoked their pipes, and the next moment were humbly saluting the local guard and gendarme whom they had just been abusing, — how is it that these same men a few days later were capable of seizing their scythes and their iron-shod pikes and attacking in his castle the lord who only yesterday was so formidable? By what miracle were these men, whose wives justly called them cowards, transformed in a day into heroes, marching through bullets and cannon balls to the conquest of their rights? How was it that words, so often spoken and lost in the air like the empty chiming of bells, were changed into actions?
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Action, the continuous action, ceaselessly renewed, of minorities brings about this transformation. Courage, devotion, the spirit of sacrifice, are as contagious as cowardice, submission, and panic.
What forms will this action take? All forms, — indeed, the most varied forms, dictated by circumstances, temperament, and the means at disposal. Sometimes tragic, sometimes humorous, but always daring; sometimes collective, sometimes purely individual, this policy of action will neglect none of the means at hand, no event of public life, in order to keep the spirit alive, to propagate and find expression for dissatisfaction, to excite hatred against exploiters, to ridicule the government and expose its weakness, and above all and always, by actual example, to awaken courage and fan the spirit of revolt.

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