“To a linguist, the phenomenon is familiar: the euphemism treadmill. People invent new "polite" words to refer to emotionally laden or distasteful things, but the euphemism becomes tainted by association and the new one that must be found acquires its own negative connotations. "Water closet" becomes "toilet" (originally a term for any body care, as in "toilet kit"), which becomes "bathroom," which becomes "rest room," which becomes "lavatory." … The euphemism treadmill shows that concepts, not words, are in charge. Give a concept a new name, and the name becomes colored by the concept; the concept does not become freshened by the name.”
We will know we have achieved equality and mutual respect when names for minorities stay put.
The game of the name, Baltimore Sun, 1994-04-06, http://pinker.wjh.harvard.edu/articles/media/1994_04_03_newyorktimes.pdf, 1994-04-03, 2011-01-19 http://articles.baltimoresun.com/1994-04-06/news/1994096202_1_dutch-words-language,
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Steven Pinker 33
psychologist, linguist, author 1954Related quotes

“National security is becoming the new word of God to which all must submit in blind obedience.”
Pages 236-237.
The Revolution Will Be Digitised: Dispatches From the Information War, 1st Edition
Context: Why, then, are the world's governments intent on controlling and regulating the Internet? Free speech is most threatening to authoritarian systems such as autocracies, militaries, the police and security services. Security services in principle exist for our protection but that is so only when they are accountable to the public for their considerable power. We are seeing a push by these agencies to move beyond the rule of law, to be accountable to no one but themselves. National security is becoming the new word of God to which all must submit in blind obedience. The decisions made, the liberties eroded, the crimes committed in the name of national security cannot be challenged because the information on which they are based remains secret.
The Complete Neurotic's Notebook (1981), Unclassified
Source: Give Me Liberty! (1998), Ch. 21 : The Theft of Our Voice, p. 258
Context: The Internet has become the phenomenon of the new century. It has become the voice of the people in the first genuine experiment in democracy yet conducted in America. It stands ready to serve every facet, every faction. It creates neighbors where once we were foreigners. It carries our individual voices to new communities formed through the magic of electronics.
The electronic village has been born, and the village voice, via the internet is being heard.

“Kreeft calls the word "interesting": "that all-purpose meaningless euphemism."”
The Philosophy of Tolkien: The Worldview Behind the Lord of the Rings, Ignatius Press (2005), p. 9

The immediate future: Lectures delivered in Queen's Hall, London, 1911 http://books.google.co.in/books?id=VGNbAAAAMAAJ, p. 31

Source: Aphorisms and Reflections (1901), p. 161

“In any relationship in which two people become one, the end result is two half people.”