“No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families. A savvy steel company doesn't try to sell steel to every steel-using company.”

Philip Kotler (2012). Kotler On Marketing, p. 125: About defining the Target Market

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Philip Kotler13

American marketing author, consultant and professor 1931

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Source: TBMM B:42 25.12.200 9 0: 2 http://www.tbmm.gov.tr/tutanaklar/TUTANAK/TBMM/d23/c058/b042/tbmm230580420075.pdf

“No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families. A savvy steel company doesn't try to sell steel to every steel-using company.”

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Philip Kotler13

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