“We hope this car will be less labor intensive, less material intensive, less everything intensive than anything we have done before.”

— Roger Smith (executive)

R.B. Smith cited in: Lloyd L. Byars (1987) Strategic management: planning and implementation : concepts and cases p. 150.
Smith was talking about the new cars of the Saturn Corporation, a new brand, established as subsidiary of General Motors begin 1985 in response to the success of Japanese automobile imports in the United States.

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Roger Smith (executive)21

CEO 1925–2007

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“We hope this car will be less labor intensive, less material intensive, less everything intensive than anything we have done before.”

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