Maybe it's time for Apple to spin off the Mac as a separate company http://zdnet.com/article/maybe-its-time-for-apple-to-spin-off-the-mac-as-its-own-separate-company in ZDNet (2 January 2018)
“That heart had been an apple once, they reckoned. Green.
They had a scheme to plant an apple there again
beginning with a pip, but he rejected it.”
'Man with a Golf Ball Heart', from The Dead Sea Poems.
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Simon Armitage 17
Poet, playwright, novelist 1963Related quotes

Implosion Magazine, No. 35, p. 16 (Callum Coats: Energy Evolution (2000))
Implosion Magazine
Source: Jeremy Fink and the Meaning of Life

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)

“Sweeter than apples to children
The green water spurted through my pine-wood hull.”
Plus douce qu'aux enfants la chair des pommes sures,
L'eau verte pénétra ma coque de sapin.
St. 5
Le Bateau Ivre http://www.mag4.net/Rimbaud/poesies/Boat.html (The Drunken Boat) (1871)

Commenting on After the Fall (1964) in The Saturday Evening Post (1 February 1964)

Hey, Apple, Wake Up — It's Happening Again http://www.businessinsider.com/henry-blodget-hey-apple-wake-up-it-2010-1 in Business Insider (5 January 2010)

“Oh, to be home again, home again, home again!
Under the apple-boughs, down by the mill!”
In a strange Land, reported in Bartlett's Familiar Quotations, 10th ed. (1919).

As quoted by Robert Chambers, "Sir Isaac Newton and the Apple," The Book of Days (1832) Vol. 2 https://books.google.com/books?id=K0UJAAAAIAAJ, p. 757.