“As far as the customer is concerned, the interface is the product.”

“Don't find customers for your products, find products for your customers.”

“I do not mean that selling is ignored. Far from it. But selling, again, is not marketing. As already pointed out, selling concerns it with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs. The customer is somebody "out there" who, with proper cunning, can be separated from his loose change.”

“In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.”

“The war has been variously termed a war of production and a war of machines. Whatever else it is, so far as the United States is concerned, it is a war of logistics.”

“A Southern farm is beau idea of Communism; it is a joint concern, in which the slaves consume more than the master, of the coarse products, and is far happier, because although the concern may fail; he is always sure of a support.”

“Your product is a starting point. A loyal customer is the goal.”

“It is the custom of all men, everywhere, to be obtuse where women are concerned.”

“Building your product is easy. The hard part is getting customers.”

“In the same society in which the processes of production and distribution will go on far out at the circumference, the essential human concerns will move to the center, to the end, into the teleological questions of "where to" and "what for."”