“Advertising is a serious thing with the businessman of to-day. It is estimated that the businessmen of the United States are spending $600,000,- a year in printed forms of advertising. Furthermore one authority claims that seventy-five per cent, of all this is unprofitable. Every business man is anxious that no part of these unprofitable advertisements shall fall to his lot. The enormity of the expense, the keenness of competition, and the great liability of failure has awakened the advertising world to the pressing need for some basis of assurance in its hazardous undertakings.”

—  Walter Dill Scott

Source: The Theory of Advertising, 1903, p. 2

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "Advertising is a serious thing with the businessman of to-day. It is estimated that the businessmen of the United State…" by Walter Dill Scott?
Walter Dill Scott photo
Walter Dill Scott 12
President of Northwestern university and psychologist 1869–1955

Related quotes

Marshall McLuhan photo

“All advertising advertises advertising – no ad has its meaning alone.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 145

“The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business – advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.”

Claud Cockburn (1904–1981) Irish journalist

Page 220
A Discord of Trumpets (1956)

Sören Kierkegaard photo

“In an age as agitated as ours, it no longer suffices just to be advertised in the newspaper. To be advertised in this way is the same thing as being consigned to oblivion. If one is to be noticed, once must as least appear on the first page under a hand that points to and, as it were, announces or advertises the advertisement.”

Sören Kierkegaard book Writing Sampler

Søren Kierkegaard, Writing Sampler, Nichol P. 73
1840s, Writing Sampler (1844)

Alan Sugar photo

“When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task).”

Alan Sugar (1947) British business magnate, media personality, and political advisor

The Apprentice, Series 1

Joseph Franklin Rutherford photo

“Do you believe it! Do you believe that the King of glory is present, and has been since 1874?… Behold, the King reigns! you are his publicity agents. Therefore advertise, advertise, advertise, the King and his kingdom.”

Joseph Franklin Rutherford (1869–1942) American judge

The Kingdom (1925)

Edwin Lefèvre photo

“There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.”

Edwin Lefèvre book Reminiscences of a Stock Operator

Source: Reminiscences of a Stock Operator (1923), Chapter XX, p. 236

Randal Marlin photo

“It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.”

Randal Marlin (1938) Canadian academic

Source: Propaganda & The Ethics Of Persuasion (2002), Chapter Five, Advertising And Public Relations Ethics, p. 176

Will Rogers photo

“advertising […] makes you spend money you haven't got for things you don't want.”

Will Rogers (1879–1935) American humorist and entertainer

As the Connecticut Yankee Hank Morgan / Sir Boss in the 1931 film A Connecticut Yankee (after Mark Twain). Cf. Ivan G. Shreve Jr: Thrilling days of yesteryear blogspot.de/2009/09 http://thrillingdaysofyesteryear.blogspot.de/2009/09/grey-market-cinema-connecticut-yankee.html. Also quoted in Printers' Ink magazine, volume 156, issue 1 (1931), p. 3 books.google https://books.google.com/books?id=-oULAQAAIAAJ&q=arthur's and Advertising Outdoors Vol. 2, No. 8 (August 1931), p. 19 https://books.google.com/books?id=rZcXAQAAMAAJ&q=definitions, https://books.google.com/books?id=rZcXAQAAMAAJ&q=spend+money = http://www.forgottenbooks.com/readbook_text/Advertising_Outdoors_1000005193/373
As quoted in ...

“Consumerism is the worship of the god of quantity; advertising is its liturgy. Advertising is schooling in false longing.”

John O'Donohue (1956–2008) Irish writer, priest and philosopher

Source: Eternal Echoes: Celtic Reflections on Our Yearning to Belong

Related topics