“[In The Achieving Society, 'need for achievement' is uncovered by having individuals write stories based on pictures they see] the stories represented short samples of the things people are most likely to think about or imagine when they are in a state of heightened motivation having to do with achievement. It may be worth considering for a moment why fantasy as a type of behavior has many advantages over any other type of behavior for sensitively reflecting the effects of motivational arousal. In fantasy anything is at least symbolically possible… Overt action, on the other hand, is much more constrained by limits set by reality or by the person's abilities. Furthermore, fantasy is more easily influenced than other kinds of behavior.”

—  David C. McClelland

Source: The Archiving Society, 1961, p. 40; As cited in: Kevin Hindle, ‎Kim Klyver (2011), Handbook of Research on New Venture Creation, p. 74-75

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David C. McClelland16
American psychological theorist 1917–1998

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