„In the more sophisticated versions of the critics of ideology - that developed by the Frankfurt School, for example - it is not just a question of seeing things (that is, social reality) as they 'really are," of throwing away the distorting spectacles of ideology; the main point is to see how the reality itself cannot reproduce itself without this so-called ideological mystification. The mask is not simply hiding the real state of things; the ideological distortion is written into its very essence… the moment we see it 'as it really is,' this being dissolves itself into nothingness or, more precisely, it changes into another kind of reality. That is why we must avoid simple metaphors of demasking, of throwing away the veils which are supposed to hide the naked reality.“

24-25
The Sublime Object of Ideology (1989)

Adopted from Wikiquote. Last update Aug. 10, 2021. History
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Slovene philosopher 1949

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Context: By definition, the conventional wisdom of the day is widely accepted, continually reiterated and regarded not as ideology but as reality itself. Rebelling against "reality," even when its limitations are clearly perceived, is always difficult. It means deciding things can be different and ought to be different; that your own perceptions are right and the experts and authorities wrong; that your discontent is legitimate and not merely evidence of selfishness, failure or refusal to grow up. Recognizing that "reality" is not inevitable makes it more painful; subversive thoughts provoke the urge to subversive action. But such action has consequences — rebels risk losing their jobs, failing in school, incurring the wrath of parents and spouses, suffering social ostracism. Often vociferous conservatism is sheer defensiveness: People are afraid to be suckers, to get their hopes up, to rethink their hard-won adjustments, to be branded bad or crazy.

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Context: As soon as you look at the world through an ideology you are finished. No reality fits an ideology. Life is beyond that. That is why people are always searching for a meaning to life. But life has no meaning; it cannot have meaning because meaning is a formula; meaning is something that makes sense to the mind. Every time you make sense out of reality, you bump into something that destroys the sense you made. Meaning is only found when you go beyond meaning. Life only makes sense when you perceive it as mystery and it makes no sense to the conceptualizing mind.

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„If you still have to talk
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„I shall call Ideological State Apparatuses (ISAs) a certain number of realities which present themselves to the immediate observer in the form of distinct and specialized institutions: …“

—  Louis Althusser, book Lenin and Philosophy and Other Essays

the religious ISA (the system of the different churches),
the educational ISA (the system of the different public and private ‘schools’),
the family ISA,
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the political ISA (the political system, including the different parties),
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„the reality beyond language is not completely reality, a reality that does not speak or say is not reality;
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the tree that is there among the trees is not the tree that I name but a reality that is beyond names, beyond the word reality, it is simply reality just as it is, the abolition of differences and also the abolition of similarities;
the tree that I name is not the tree, and the other one, the one that I do not name and that is there, on the other side of my window, its trunk now black and its foliage still inflamed by the setting sun, is not the tree either, but, rather, the inaccessible reality in which it is planted:
between the one and the other there appears the single tree of sensation which is the perception of the sensation of tree that is vanishing, but
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