“I have seen companies that have shady practices thrive for a period of time. But the success never lasts. Whether it is a scandal or a long-term erosion of customer loyalty, doing business—doing life—without values is short sighted and leads to failure.”

Don Soderquist “ Live Learn Lead to Make a Difference https://books.google.com/books?id=s0q7mZf9oDkC&lpg=pg=PP1&dq=Don%20Soderquist&pg=PP1#v=onepage&q&f=false, Thomas Nelson, April 2006 p. 120.
On Putting Your Values First

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Don Soderquist 54
1934–2016

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