“Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.”

—  Marshall McLuhan

1990s and beyond, "The Agenbite of Outwit" (1998)

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization …" by Marshall McLuhan?
Marshall McLuhan photo
Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980

Related quotes

Marshall McLuhan photo

“Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

1960s, The Gutenberg Galaxy (1962)

Marshall McLuhan photo

“Sheer visual quantity evokes the magical resonance of the tribal hoard. The box office looms as a return to the echo chamber of bardic incantation.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1960s, The Gutenberg Galaxy (1962), p. 288

Jacques Bertin photo

“[The special properties of visual perception of data]… is the visual means of resolving logical problems.”

Jacques Bertin (1918–2010) French geographer and cartographer

Source: Graphics and graphic information processing (1981), p. 16 as cited in: Riccardo Mazza (2004) Introduction to Information Visualisation http://www.dti.supsi.ch/~mazza/infovis_introduction.pdf

Marshall McLuhan photo

“The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1960s, The Gutenberg Galaxy (1962), p. 21

Neal Stephenson photo

“I think visual literacy and media literacy is not without value, but I think plain old-fashioned text literacy and mathematical literacy are much more powerful and flexible ways to organize your mind.”

Neal Stephenson (1959) American science fiction writer

Neal Stephenson coins the term "text literacy" during interview for the article "Pushing the Edge With 'Diamond Age' Nano-Machines," Associated Press, May 10, 1995

Marshall McLuhan photo

“We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

xx
1960s, Understanding Media (1964)

Marshall McLuhan photo

“Chinese script is not visual but iconic and tactile. It does not disturb the tribal bonds.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1970s, Culture Is Our Business (1970), p. 72

Jacques Ellul photo

“Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.”

Jacques Ellul book Propaganda: The Formation of Men's Attitudes

From the Vintage paperback (1973), p. xvii
Propaganda: The Formation of Men's Attitudes (1965)
Context: Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

Kenneth Arrow photo

“I want to stress that rationality is not a property of the individual alone, although it is usually presented that way. Rather, it gathers not only its force but also its very meaning from the social context in which it is embedded.”

Kenneth Arrow (1921–2017) American economist

1970s-1980s, "Rationality of Self and Others in an Economic System", 1986

Related topics