“It is an odd circumstance that neither the old nor the new, by itself, is interesting; the absolutely old is insipid; the absolutely new makes no appeal at all. The old in the new is what claims the attention,—the old with a slightly new turn.”

Chapter XI: Attention http://books.google.com/books?id=U6ETAAAAYAAJ&q=%22It+is+an+odd+circumstance+that+neither+the+old+nor+the+new+by+itself+is+interesting+the+absolutely+old+is+insipid+the+absolutely+new+makes+no+appeal+at+all+The+old+in+the+new+is+what+claims+the+attention+the+old+with+a+slightly+new+turn%22&pg=PA108#v=onepage
1910s, Talks to Teachers on Psychology and to Students on Some of Life's Ideals (1911)

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William James 246
American philosopher, psychologist, and pragmatist 1842–1910

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