“Mass psychology is not simply a summation of individual psychologies; that is a prime theorem of social psychodynamics—not just my opinion; no exception has ever been found to this theorem. It is the social mass-action rule, the mob-hysteria law, known and used by military, political, and religious leaders, by advertising men and prophets and propagandists, by rabble rousers and actors and gang leaders, for generations before it was formulated in mathematical symbols. It works.”
Methuselah’s Children (p. 535)
Short fiction, The Past Through Tomorrow (1967)
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Robert A. Heinlein 557
American science fiction author 1907–1988Related quotes

Source: Mind, Self, and Society. 1934, p. 1 , lead paragraph

Quoington Star article entitled "Has President Nixon Gone Crazy?", "The Coming Race War in America: A Wake-up Call" (1996)
p, vii (1974)
1960s, Fights, games, and debates, (1960)

Vintage, p. 61
Propaganda: The Formation of Men's Attitudes (1965)
Context: Having analyzed these traits, we can now advance a definition of propaganda — not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.

Page 75 as quoted in Historical Archaeologies of Capitalism edited by Mark P. Leone, Jocelyn E. Knauf, p.40
Propaganda (1928)

Source: Mind, Self, and Society. 1934, p. 1
Source: Social Amnesia: A Critique of Conformist Psychology from Adler to Laing (1975), p. 4