“I certainly know that [A] comedian can only last till he either takes himself serious or his audience takes him serious and I don't want either of those to happen to me til I am dead”
if then
Daily Telegram #1538, The First Good News of the 1928 Campaign! Mr. Rogers Says He Will Not Run For Anything (28 June 1931) <ref name=telegram3>
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Will Rogers 121
American humorist and entertainer 1879–1935Related quotes

"I don't fear death" http://www.theguardian.com/music/2004/mar/15/popandrock1, The Guardian.com, March 15, 2004.
General Quotes

“In other words, you don’t want to be serious—
It takes two to be serious.”
"Forward to an Exhibit: II" (1945)
Context: Your poems are rather hard to understand, whereas your paintings are so easy.
Easy?
Of course—you paint flowers and girls and sunsets; things that everybody understands.
I never met him.
Who?
Everybody.
Did you ever hear of nonrepresentational painting?
I am.
Pardon me?
I am a painter, and painting is nonrepresentational.
Not all painting.
No: housepainting is representational.
And what does a housepainter represent?
Ten dollars an hour.
In other words, you don’t want to be serious—
It takes two to be serious.

“If it's not going to be that serious, I don't want to do it. It's a personal taste.”
GQ Interview (2005)
Context: If it's not going to be that serious, I don't want to do it. It's a personal taste. I don't like watching an actor have the same fucking hairdo from time period to time period, from character to character— I just think it's bullshit. It's a waste of money and a waste of my time as an audience member.

Just the Way You Are.
Song lyrics, The Stranger (1977)

Blyukher describing Lev Mekhlis to his wife, shortly before his arrest in 1938. Quoted in Simon Sebag Montefiore, Stalin: Court of the Red Tsar.