“I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.”
Top 15 quotes from PepsiCo CEO Indra Nooyi
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Indra Nooyi 43
Indian-born, naturalized American, business executive 1955Related quotes
“I like to be innovative in everything, including innovation.”
Bush, Stephen F., Keynote Speech, First IEEE International Conference on Communications 2012 Workshop on Telecommunications: From Research to Standards July 18, 2012.

Quoted in "Paul Sloane Talks about Strategies for Creating Effective Innovation Processes" https://innovationmanagement.se/imtool-articles/paul-sloane-talks-about-strategies-for-creating-effective-innovation-processes/, InnovationManagement.se (2 May 2019)

Quoted in Steve Jobs, the Journey Is the Reward (1988) by Jeffrey S. Young ISBN 155802378X
1980s

“The innovation leader’s job is to execute a disciplined experiment.”
Source: How Stella Saved the Farm. 2013, p. 131

Hal R. Varian, Part I. "Competition and market power", in The Economics of Information Technology: An Introduction (2004) by Hal R.Varian, Joseph Farrell and Carl Shapiro

“A reverse innovation is any innovation that is adopted first in the developing world.”
Vijay Govindarajan, Chris Trimble (2013), Reverse Innovation: Create Far From Home, Win Everywhere, p. 4

“Invention is the root of innovation. Innovation is the major force for change in the future.”
Comments made in the Q and A part of a speech at the Silicon Valley computer museum in 2005 regarding the energy spent in Silicon Valley at managing perception as opposed to creating new technology. In response to a question about the power of venture capital and consumer marketing and how it is determining the future of technology.

“Innovation is the key to the future, but basic research is the key to future innovation.”
"Will Innovation Flourish in the Future?," 2002

Quoted in "Paul Sloane Talks about Strategies for Creating Effective Innovation Processes" https://innovationmanagement.se/imtool-articles/paul-sloane-talks-about-strategies-for-creating-effective-innovation-processes/, InnovationManagement.se (2 May 2019)