“Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's just a hype.”

—  Neil Bogart

Neil Bogart, quoted in Loose Talk: The Book of Quotes from the Pages of Rolling Stone Magazine, 1990.

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American music executive 1943–1982

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