Source: My Forty Years with Ford, 1956, p. 102 ; As cited in: EyeWitness to History (2005)
“In the 1920… the closed body rose to dominance, the Model T came to an end, and the upgrading of cars began. The events of the past few years of car market, I believe, have validated the General Motors product policy that we formulated in 1921. John Gordon, president of General Motors, recently observed that our slogan of “a car for every purse and purpose” is as appropriate as ever; indeed, we have never offered our customers greater variety and choice than we do today. In the 1963 model year the industry offers 429 models of domestically produced cars, compared with 272 in 1955; General Motor alone had 138 models in 1963, compared with 85 in 1955.”
Source: My Years with General Motors, 1963, p. 512 (2015 edition)
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Alfred P. Sloan 47
American businessman 1875–1966Related quotes

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