“I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes…? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.”

Source : Greasing the Ad Engine http://www.boardsmag.com/articles/magazine/20000801/errolmorris.html?page=1

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Errol Morris14

American filmmaker and writer 1948

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