“I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes…? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.”

—  Errol Morris

Source : Greasing the Ad Engine http://www.boardsmag.com/articles/magazine/20000801/errolmorris.html?page=1

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Mo…" by Errol Morris?
Errol Morris photo
Errol Morris 14
American filmmaker and writer 1948

Related quotes

Donald J. Trump photo
Elvis Presley photo

“When I was a child, ladies and gentlemen, I was a dreamer. I read comic books, and I was the hero of the comic book. I saw movies, and I was the hero in the movie. So every dream I ever dreamed, has come true a hundred times…”

Elvis Presley (1935–1977) American singer and actor

Acceptance speech for the 1970 Ten Outstanding Young Men of the Nation Award (16 January 1971), published in Elvis — Word for Word: What He Said, Exactly As He Said It (1999) by Jerry Osborne, p. 188
Context: I'd like to thank the Jaycees for electing me as one of their outstanding young men. When I was a child, ladies and gentlemen, I was a dreamer. I read comic books, and I was the hero of the comic book. I saw movies, and I was the hero in the movie. So every dream I ever dreamed, has come true a hundred times... And these gentlemen over here, these are the type of people who care, they're dedicated, and they realize that it is possible that they might be building the kingdom of heaven, it's not just too far fetched, from reality. I'd like to say that I learned very early in life that "Without a song, the day would never end; without a song, a man ain't got a friend; without a song, the road would never bend — without a song." So I keep singing a song. Goodnight. Thank you.

Joss Whedon photo

“The first thing I ever thought of when I thought of Buffy, the movie, was the little…blonde girl who goes into a dark alley and gets killed, in every horror movie. The idea of Buffy was to subvert that idea, that image, and create someone who was a hero where she had always been a victim.”

Joss Whedon (1964) American director, writer, and producer for television and film

Welcome to the Hellmouth (1997) DVD Commentary
Context: The first thing I ever thought of when I thought of Buffy, the movie, was the little... blonde girl who goes into a dark alley and gets killed, in every horror movie. The idea of Buffy was to subvert that idea, that image, and create someone who was a hero where she had always been a victim. That element of surprise … genre-busting is very much at the heart of both the movie and the series.

Miep Gies photo

“I don't want to be considered a hero. Imagine young people would grow up with the feeling that you have to be a hero to do your human duty. I am afraid nobody would ever help other people, because who is a hero? I was not. I was just an ordinary housewife and secretary.”

Miep Gies (1909–2010) Dutch citizen who hid Anne Frank

Miep Gies, who helped hide Anne Frank, dies at 100 http://web.archive.org/web/20100113212438/news.yahoo.com/s/ap/20100112/ap_on_re_eu/eu_netherlands_obit_miep_gies (January 12, 2010)

Lois McMaster Bujold photo

“A debut movie is something that you envision for many, many years. If you really want to make a movie, you constantly think about this first movie, so when you make it, you want to have everything in it.”

Christoffer Boe (1974) Danish filmmaker

Quoted in Fade to Black: Christoffer Boe http://digitalcontentproducer.com/mag/video_fade_black_31/, interview with Darroch Greer, Millimeter (September 1, 2004)

Amitabh Bachchan photo
Tucker Max photo

“The biggest thing I learned was, especially the way I operate and how I am as a person, if I'm going to do a creative endeavor, I need to have full, complete control. Top to bottom. And with my book and website, I always had that. With the website, definitely, with the book, basically, with the movie…I didn't in a lot of ways. Nils and I, we had a lot of control, more control probably than almost any first time movie makers do within a normal studio system. We were in the middle between independent and not, because someone else paid for everything, and they kind of let us do what we wanted, but then once the movie was done creatively, it went in a direction that I did not want it to go, and there was nothing I could really do about it. It's hard enough to swim in that movie current by yourself, but when you've got weights tied to you and someone pulling you in a different direction, it's almost impossible. You need to pick a direction and go with it. If you're going to be a big studio movie, go be that, and if you're going to go be a rogue independent film, go be that. We had different people with different levels of authority on the movie that pulled us in different directions, and it just doesn't work. Either be in control or let someone else do it, but don't…too many chefs. I'm going to be better next time. Failure instructs, failure improves. Failure shouldn't deter you, unless you're just bad at it.”

Tucker Max (1975) Internet personality; blogger; author

http://www.youtube.com/watch?v=ZC6zdVKoNr8 (March 2010).

Gordon Lightfoot photo

“Hail hero, hail hero, let me see you smile
You been gone for so damn long, I wish you'd stay awhile”

Gordon Lightfoot (1938) Canadian singer-songwriter

Theme song of Hail Hero! (1969), co-written with Jerome Moross

Richard Stallman photo

Related topics