“In my view, what is wanted in industrial organization is a direct approach to the problem. This would concentrate on what activities firms undertake, and would endeavor to discover the characteristics of the groupings of activities within firms. Which activities tend to be associated and which do not? The answer may well differ for different kinds of firm.”

—  Ronald H. Coase

1960s-1980s, "Industrial Organization: A Proposal for Research" (1972)

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Ronald H. Coase 19
British economist and author 1910–2013

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