“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.”

Introduction, "A Web of Brands"
No Logo: Taking Aim at the Brand Bullies 1999

"Philosophy and Fate"
The Protestant Era (1948)

Source: Flirt

Liquidation (2003)
Context: But I believe in writing — nothing else; just writing. Man may live like a worm, but he writes like a god. There was a time when that secret was known, but now it has been forgotten; the world is composed of disintegrating fragments, an incoherent dark chaos, sustained by writing alone. If you have a concept of the world, if you have not yet forgotten all that has happened, that you have a world at all, it is writing that has created that for you, and ceaselessly goes on creating it; Logos, the invisible spider’s thread that holds our lives together.

Source: Pensées

Source: Zen and the Art of Motorcycle Maintenance (1974), Ch. 28
Context: The mythos-over-logos argument points to the fact that each child is born as ignorant as any caveman. What keeps the world from reverting to the Neandertal with each generation is the continuing, ongoing mythos, transformed into logos but still mythos, the huge body of common knowledge that unites our minds as cells are united in the body of man. To feel that one is not so united, that one can accept or discard this mythos as one pleases, is not to understand what the mythos is.

Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 37

Book XV, 53
Annals (117)