“#. A primary negative injunction. This may have either of two forms: (a) "Do not do so and so, or I will punish you", or (b) "If you do not do so and so, I will punish you". Here we select a context of learning based on avoidance of punishment rather than a context of reward seeking.”

—  Gregory Bateson, book Steps to an Ecology of Mind

Steps to an Ecology of Mind (1972)

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Gregory Bateson49
English anthropologist, social scientist, linguist, visual … 1904–1980

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