“… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.”

“The latter-day outcome of this evolution of an archaic institution, the wife, who was at the outset the drudge and chattel of the man… has become the ceremonial consumer of goods which he produces. But she still quite unmistakably remains his chattel in theory; for the habitual rendering of vicarious leisure and consumption is the abiding mark of the unfree servant.”

“The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.”

“My wife was afraid of the dark… then she saw me naked and now she's afraid of the light. ”

“If there is one single area of economics in which path dependence is unmistakable, it is in economic geography – the location of production in space.”

“Aron, you do not have faith in your wife, you do not know your wife, you cannot demonstrate it to me, she does not exist, period… How would you prove me your wife exists?”

“Could she sing? (Was it nice to hear when she did?) Was she pretty? Was she a good friend? Could she have been a loving mother? A faithful wife? Have I got a sister and does she favor me? If my mother knew me would she like me?”

“It should not be a federal crime to charge low prices to American consumers.”

“Guys always think tears are a sign of weakness. They’re a sign of FRUSTRATION. She’s only crying so she won’t cut your throat in your sleep. So make nice and be grateful.”

“A very large percentage of the founding Fathers, men who signed the Declaration of Independence and others after them, lost everything. They paid a price. But nobody wants to pay a price now; they want it handed to them. That has to change.”