“If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?”

Page 71 (1928 edition?)
Propaganda (1928)

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Edward Bernays28

American public relations consultant, marketing pioneer 1891–1995

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“The mechanical mind has a passion for control — of everything except itself.”

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“If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?”

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Edward Bernays28

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